Introducing Gutsy
Test in seconds with AI-lookalike audiences.
Test in seconds with AI-lookalike audiences.
Test in seconds with AI-lookalike audiences.
Gutsy is your AI market research engine, built to help you iterate and validate your ideas faster and with more confidence.
Gutsy is your AI market research engine, built to help you iterate and validate your ideas faster and with more confidence.
Get started for free
Get started for free
Gutsy can analyze your website to generate your first audience
Why try AI-lookalike Audiences?
Why try AI audience studies?
Big $ decisions can't always wait for big $ research
Big $ decisions can't always wait for big $ research
Why try AI audience studies?
Why try AI audience studies?
Traditional market research studies are wonderful, but they're not always practical or possible. An AI audience study on your campaign, messaging or brand idea adds validation when it's too important to be flying blind.
Fill blind spots
Traditional market research is done in big intervals, but Gutsy allows you to fill the gaps between and test as you go.
Add confidence
Your gut feeling might be good, but Gutsy gives you more validation, without more time or cost.
Speed & agility
Your AI-lookalike audiences are on call 24/7, and they will provide feedback on any idea you have, in seconds
Cross-model validation
Our proprietary AI engine leverages the unique strengths of our leading LLM technology providers.
From the founder
From the founder
From the founder
"I saw it happen hundreds of times in nearly 20 years at a global agency... Clients couldn’t validate ideas because it cost too much money and time.
With Gutsy, now you can gut-check ideas and reputation risks in seconds with your AI-lookalike audiences, iterate faster, and make more informed decisions."
"I saw it happen hundreds of times in nearly 20 years at a global agency... Clients couldn’t validate ideas because it cost too much money and time.
With Gutsy, now you can gut-check ideas and reputation risks in seconds with your AI-lookalike audiences, iterate faster, and make more informed decisions."
"I saw it happen hundreds of times in nearly 20 years at a global agency... Clients couldn’t validate ideas because it cost too much money and time.
With Gutsy, now you can gut-check ideas and reputation risks in seconds with your AI-lookalike audiences, iterate faster, and make more informed decisions."
Neil Johnson
Global Brand Strategy and Creative Lead
Global Brand Strategy
and Creative Lead
Hello!
Hello!
Hello!
Meet the Gutsy Team
Meet the Gutsy Team
Stefan Wirth
Product Lead
Alberto Blanco, PhD
LLM Lead
Rudi Seelig
Full Stack Lead
Arvid Kahl
Technical Advisor
Key Benefits
Key Benefits
Key Benefits
Why Choose Gutsy
Why Choose Gutsy
Gutsy gets you instant, actionable consumer insights without the wait, cost, or limitations of traditional research methods.
Always flexible
Use Gutsy to complement, augment or add new life to your market research, or Gutsy can replace research and testing when it's too slow and costly.
Always flexible
Use Gutsy to complement, augment or add new life to your market research, or Gutsy can replace research and testing when it's too slow and costly.
Always on demand
When you just need to validate a gut feeling for an idea, your AI-lookalike audiences are standing by.
Always on demand
When you just need to validate a gut feeling for an idea, your AI-lookalike audiences are standing by.
Always in context
Gutsy ingests your historical data and brand guidelines so every insight speaks your language.
Always in context
Gutsy ingests your historical data and brand guidelines so every insight speaks your language.
Wall of love
Wall of love
Wall of love
What they're Saying
What they're Saying
What they're Saying
"At Greenhouse, speed matters—but so does getting it right. Gutsy gives us instant, consumer-driven feedback on everything from packaging to campaigns, helping us move quickly with confidence and stay true to what our customers love."
Anthony Green
Co-founder & CEO, Greenhouse Juice
“We complemented consumer research with AI audience testing to iterate quickly on our new Pineapple Sour concepts. It’s now one of the top innovation launches in the craft beer category across Ontario LCBO stores this year.”
Justin MacKellar
President, Side Launch Brewing
"I see real value in Gutsy for marketers and communicators. It gives marketers a fast way to validate concepts as a complement to more traditional feedback options, speeding up the path from idea to action. Even after only seeing some of our audiences in action for a few minutes, I could already imagine a hundred different ways teams could put it to work."
Missy Elam
Sr. Director, Global Communications, KOKI Group
"At Greenhouse, speed matters—but so does getting it right. Gutsy gives us instant, consumer-driven feedback on everything from packaging to campaigns, helping us move quickly with confidence and stay true to what our customers love."
Anthony Green
Co-founder & CEO, Greenhouse Juice
“We complemented consumer research with AI audience testing to iterate quickly on our new Pineapple Sour concepts. It’s now one of the top innovation launches in the craft beer category across Ontario LCBO stores this year.”
Justin MacKellar
President, Side Launch Brewing
"I see real value in Gutsy for marketers and communicators. It gives marketers a fast way to validate concepts as a complement to more traditional feedback options, speeding up the path from idea to action. Even after only seeing some of our audiences in action for a few minutes, I could already imagine a hundred different ways teams could put it to work."
Missy Elam
Sr. Director, Global Communications, KOKI Group
"At Greenhouse, speed matters—but so does getting it right. Gutsy gives us instant, consumer-driven feedback on everything from packaging to campaigns, helping us move quickly with confidence and stay true to what our customers love."
Anthony Green
Co-founder & CEO, Greenhouse Juice
“We complemented consumer research with AI audience testing to iterate quickly on our new Pineapple Sour concepts. It’s now one of the top innovation launches in the craft beer category across Ontario LCBO stores this year.”
Justin MacKellar
President, Side Launch Brewing
"I see real value in Gutsy for marketers and communicators. It gives marketers a fast way to validate concepts as a complement to more traditional feedback options, speeding up the path from idea to action. Even after only seeing some of our audiences in action for a few minutes, I could already imagine a hundred different ways teams could put it to work."
Missy Elam
Sr. Director, Global Communications, KOKI Group
"At Greenhouse, speed matters—but so does getting it right. Gutsy gives us instant, consumer-driven feedback on everything from packaging to campaigns, helping us move quickly with confidence and stay true to what our customers love."
Anthony Green
Co-founder & CEO, Greenhouse Juice
“We complemented consumer research with AI audience testing to iterate quickly on our new Pineapple Sour concepts. It’s now one of the top innovation launches in the craft beer category across Ontario LCBO stores this year.”
Justin MacKellar
President, Side Launch Brewing
"I see real value in Gutsy for marketers and communicators. It gives marketers a fast way to validate concepts as a complement to more traditional feedback options, speeding up the path from idea to action. Even after only seeing some of our audiences in action for a few minutes, I could already imagine a hundred different ways teams could put it to work."
Missy Elam
Sr. Director, Global Communications, KOKI Group
"At Greenhouse, speed matters—but so does getting it right. Gutsy gives us instant, consumer-driven feedback on everything from packaging to campaigns, helping us move quickly with confidence and stay true to what our customers love."
Anthony Green
Co-founder & CEO, Greenhouse Juice
“We complemented consumer research with AI audience testing to iterate quickly on our new Pineapple Sour concepts. It’s now one of the top innovation launches in the craft beer category across Ontario LCBO stores this year.”
Justin MacKellar
President, Side Launch Brewing
"I see real value in Gutsy for marketers and communicators. It gives marketers a fast way to validate concepts as a complement to more traditional feedback options, speeding up the path from idea to action. Even after only seeing some of our audiences in action for a few minutes, I could already imagine a hundred different ways teams could put it to work."
Missy Elam
Sr. Director, Global Communications, KOKI Group
"At Greenhouse, speed matters—but so does getting it right. Gutsy gives us instant, consumer-driven feedback on everything from packaging to campaigns, helping us move quickly with confidence and stay true to what our customers love."
Anthony Green
Co-founder & CEO, Greenhouse Juice
“We complemented consumer research with AI audience testing to iterate quickly on our new Pineapple Sour concepts. It’s now one of the top innovation launches in the craft beer category across Ontario LCBO stores this year.”
Justin MacKellar
President, Side Launch Brewing
"I see real value in Gutsy for marketers and communicators. It gives marketers a fast way to validate concepts as a complement to more traditional feedback options, speeding up the path from idea to action. Even after only seeing some of our audiences in action for a few minutes, I could already imagine a hundred different ways teams could put it to work."
Missy Elam
Sr. Director, Global Communications, KOKI Group
"At Greenhouse, speed matters—but so does getting it right. Gutsy gives us instant, consumer-driven feedback on everything from packaging to campaigns, helping us move quickly with confidence and stay true to what our customers love."
Anthony Green
Co-founder & CEO, Greenhouse Juice
“We complemented consumer research with AI audience testing to iterate quickly on our new Pineapple Sour concepts. It’s now one of the top innovation launches in the craft beer category across Ontario LCBO stores this year.”
Justin MacKellar
President, Side Launch Brewing
"I see real value in Gutsy for marketers and communicators. It gives marketers a fast way to validate concepts as a complement to more traditional feedback options, speeding up the path from idea to action. Even after only seeing some of our audiences in action for a few minutes, I could already imagine a hundred different ways teams could put it to work."
Missy Elam
Sr. Director, Global Communications, KOKI Group
"At Greenhouse, speed matters—but so does getting it right. Gutsy gives us instant, consumer-driven feedback on everything from packaging to campaigns, helping us move quickly with confidence and stay true to what our customers love."
Anthony Green
Co-founder & CEO, Greenhouse Juice
“We complemented consumer research with AI audience testing to iterate quickly on our new Pineapple Sour concepts. It’s now one of the top innovation launches in the craft beer category across Ontario LCBO stores this year.”
Justin MacKellar
President, Side Launch Brewing
"I see real value in Gutsy for marketers and communicators. It gives marketers a fast way to validate concepts as a complement to more traditional feedback options, speeding up the path from idea to action. Even after only seeing some of our audiences in action for a few minutes, I could already imagine a hundred different ways teams could put it to work."
Missy Elam
Sr. Director, Global Communications, KOKI Group
"At Greenhouse, speed matters—but so does getting it right. Gutsy gives us instant, consumer-driven feedback on everything from packaging to campaigns, helping us move quickly with confidence and stay true to what our customers love."
Anthony Green
Co-founder & CEO, Greenhouse Juice
“We complemented consumer research with AI audience testing to iterate quickly on our new Pineapple Sour concepts. It’s now one of the top innovation launches in the craft beer category across Ontario LCBO stores this year.”
Justin MacKellar
President, Side Launch Brewing
"I see real value in Gutsy for marketers and communicators. It gives marketers a fast way to validate concepts as a complement to more traditional feedback options, speeding up the path from idea to action. Even after only seeing some of our audiences in action for a few minutes, I could already imagine a hundred different ways teams could put it to work."
Missy Elam
Sr. Director, Global Communications, KOKI Group
"At Greenhouse, speed matters—but so does getting it right. Gutsy gives us instant, consumer-driven feedback on everything from packaging to campaigns, helping us move quickly with confidence and stay true to what our customers love."
Anthony Green
Co-founder & CEO, Greenhouse Juice
“We complemented consumer research with AI audience testing to iterate quickly on our new Pineapple Sour concepts. It’s now one of the top innovation launches in the craft beer category across Ontario LCBO stores this year.”
Justin MacKellar
President, Side Launch Brewing
"I see real value in Gutsy for marketers and communicators. It gives marketers a fast way to validate concepts as a complement to more traditional feedback options, speeding up the path from idea to action. Even after only seeing some of our audiences in action for a few minutes, I could already imagine a hundred different ways teams could put it to work."
Missy Elam
Sr. Director, Global Communications, KOKI Group
"At Greenhouse, speed matters—but so does getting it right. Gutsy gives us instant, consumer-driven feedback on everything from packaging to campaigns, helping us move quickly with confidence and stay true to what our customers love."
Anthony Green
Co-founder & CEO, Greenhouse Juice
“We complemented consumer research with AI audience testing to iterate quickly on our new Pineapple Sour concepts. It’s now one of the top innovation launches in the craft beer category across Ontario LCBO stores this year.”
Justin MacKellar
President, Side Launch Brewing
"I see real value in Gutsy for marketers and communicators. It gives marketers a fast way to validate concepts as a complement to more traditional feedback options, speeding up the path from idea to action. Even after only seeing some of our audiences in action for a few minutes, I could already imagine a hundred different ways teams could put it to work."
Missy Elam
Sr. Director, Global Communications, KOKI Group
"At Greenhouse, speed matters—but so does getting it right. Gutsy gives us instant, consumer-driven feedback on everything from packaging to campaigns, helping us move quickly with confidence and stay true to what our customers love."
Anthony Green
Co-founder & CEO, Greenhouse Juice
“We complemented consumer research with AI audience testing to iterate quickly on our new Pineapple Sour concepts. It’s now one of the top innovation launches in the craft beer category across Ontario LCBO stores this year.”
Justin MacKellar
President, Side Launch Brewing
"I see real value in Gutsy for marketers and communicators. It gives marketers a fast way to validate concepts as a complement to more traditional feedback options, speeding up the path from idea to action. Even after only seeing some of our audiences in action for a few minutes, I could already imagine a hundred different ways teams could put it to work."
Missy Elam
Sr. Director, Global Communications, KOKI Group
Start in Seconds
Start in Seconds
Start in Seconds
Just sign up and our onboarding agent will have your first AI-lookalike audiences and study ready in seconds. Then you have full control.
Define your AI-lookalike audiences
Use our audience-building agent or build your own, from loyal buyers to emerging audiences, investors to influencers, and employees to prospects.
Add brand context & data
Feed Gutsy with information on your business, brand, and products to tailor studies to your unique environment. We'll get this started with a scrape of your website, but the more you add, the more Gutsy learns.
Choose a study type
Use standard research flows like creative concept testing, ad and asset testing, omnibus surveys, or trend scans. Or easily build your own custom study to meet your specific research needs.
Run your study and get instant results
Review responses from your AI-lookalike audience, compare performance, iterate, and move your ideas forward with more confidence, more quickly.
Pricing
Simple, Flexible Pricing
Pricing plans for businesses at every stage of growth.
Unlimited users
Unlimited AI-lookalike audiences
Unlimited studies
Brand team
Perfect for in-house teams, agencies, and freelancers with one brand.
$179
/month
Small agency
popular
For growing agencies and freelancers with up to five brands.
$359
/month
Mid-sized agency
For larger agencies and freelancers with up to ten brands.
$529
/month
For large agency or enterprise plans, contact us.
Pricing
Simple, Flexible Pricing
Pricing plans for businesses at every stage of growth.
Unlimited users
Unlimited AI-lookalike audiences
Unlimited studies
Brand team
Perfect for in-house teams, agencies, and freelancers with one brand.
$179
/month
Small agency
popular
For growing agencies and freelancers with up to five brands.
$359
/month
Mid-sized agency
For larger agencies and freelancers with up to ten brands.
$529
/month
For large agency or enterprise plans, contact us.
Pricing
Simple, Flexible Pricing
Pricing plans for businesses at every stage of growth.
Unlimited users
Unlimited AI-lookalike audiences
Unlimited studies
Brand team
Perfect for in-house teams, agencies, and freelancers with one brand.
$179
/month
Small agency
popular
For growing agencies and freelancers with up to five brands.
$359
/month
Mid-sized agency
For larger agencies and freelancers with up to ten brands.
$529
/month
For large agency or enterprise plans, contact us.
Test in seconds with AI-lookalike audiences.
Gutsy is your AI market research engine, built to help you iterate and validate your ideas faster and with more confidence.
Gutsy
Ready to inform decisions, fast?
Gutsy
Gutsy is your AI market research engine, built to help you iterate and validate your ideas faster and with more confidence.
© 2025 Gutsy
Gutsy
Ready to inform decisions, fast?
Gutsy
Gutsy is your AI market research engine, built to help you iterate and validate your ideas faster and with more confidence.
© 2025 Gutsy
Gutsy
Ready to inform decisions, fast?
Gutsy
Gutsy is your AI market research engine, built to help you iterate and validate your ideas faster and with more confidence.
© 2025 Gutsy