Test in seconds with AI-lookalike audiences.
Gutsy is your AI market research engine, built to help you iterate and validate your ideas faster and with more confidence.
Get deep category insights and test your product ideas and designs
Big $ decisions can't always wait for big $ research
Traditional market research studies are wonderful, but they're not always practical or possible. An AI audience study on your campaign, messaging or brand idea adds validation when it's too important to be flying blind.
Fill blind spots
Traditional market research is done in big intervals, but Gutsy allows you to fill the gaps between and test as you go.
Add confidence
Your gut feeling might be good, but Gutsy gives you more validation, without more time or cost.
Speed & agility
Your AI-lookalike audiences are on call 24/7, and they will provide feedback on any idea you have, in seconds.
Cross-model validation
Our proprietary AI engine leverages the unique strengths of our leading LLM technology providers.
Predict your audience's emotional connection to your brand or campaign positioning
Heavily relies on influencer marketing and aspirational fitness figures to promote its brand, aligning with the fitfluencer concept.
Promotes athleisure wear and a lifestyle around fitness, often featuring diverse models in aspirational settings, similar to the modern, trendy feel.
Why Choose Gutsy
Gutsy gets you instant, actionable consumer insights without the wait, cost, or limitations of traditional research methods.
Always flexible
Use Gutsy to complement, augment or add new life to your market research, or Gutsy can replace research and testing when it's too slow and costly.
Always on demand
When you just need to validate a gut feeling for an idea, your AI-lookalike audiences are standing by.
Always in context
Gutsy ingests your historical data and brand guidelines so every insight speaks your language.
What they're Saying
“At Greenhouse, speed matters, but so does getting it right. Gutsy gives us instant, consumer-driven feedback on everything from packaging to campaigns, helping us move quickly with confidence and stay true to what our customers love.”
“We complemented consumer research with AI audience testing to iterate quickly on our new Pineapple Sour concepts. It’s now one of the top innovation launches in the craft beer category across Ontario LCBO stores this year.”
“Neil and the Gutsy team have built a powerful and evolving product that helps anyone involved in the innovation process, test earlier and faster. We've found Gutsy to be an invaluable tool in our daily workflow with our creative and innovation team members, allowing us to test faster and more accurately.”
“I see real value in Gutsy for marketers and communicators. It gives marketers a fast way to validate concepts as a complement to more traditional feedback options, speeding up the path from idea to action. Even after only seeing some of our audiences in action for a few minutes, I could already imagine a hundred different ways teams could put it to work.”
“Big ideas often stall because research takes too long (and costs too much). That’s why I’m so impressed with Gutsy. It’s fast, practical, and honestly fantastic. If you’ve ever second-guessed whether your idea will land, this is worth a look.”
Start in Seconds
Just sign up and our onboarding agent will have your first AI-lookalike audiences and study ready in seconds. Then you have full control.
Define your AI-lookalike audiences
Use our audience-building agent or build your own, from loyal buyers to emerging audiences, investors to influencers.
Add brand context & data
Feed Gutsy with information on your business, brand, and products to tailor studies to your unique environment.
Choose a study type
Use standard research flows like creative concept testing, ad testing, omnibus surveys, or trend scans. Or build your own.
Run your study
Review responses from your AI-lookalike audience, compare performance, iterate, and move your ideas forward with more confidence.
Predict audience reactions to reputational issues before they become issues
Market research was built to help the really big companies with really big budgets, like Coca-Cola sell more Coke. That's left the other 99% of the marketing world without the data and insights, at the speed and price they need, to go out and beat their respective category incumbents.
Simple, Flexible Pricing
Pricing plans for businesses at every stage of growth.
Best for brands — perfect for in-house teams and freelancers running one brand.
Best for small agencies and multi-brand companies — up to five brands.
Best for big agencies and conglomerates — up to ten brands.